Huhtamaki is one of the largest packaging organizations in the world. The provide packaging for a wide range of products such as food, pet food, fast food restaurants, take away coffee cups and frozen desserts.
Huhtamaki was first established in Kokkola, Western Finland, in 1920 by a village bakers son called Heikki Huhtamaki. The world headquarters for the company is situated in Espoo, Finland, and there are 13 facilities located in North and South America.
Capture the Cup 2009 Winner
The 2009 Capture the Cup Photographic competition was won by 3 students from Leicester College - Laura Webster, James Chambers and Armarpreet Brar. This image was the winning photograph, I think that it works well because it is such a simple idea. The person who took the photograph has just edited it in photoshop to make the background black and white so that only the cup is in colour, this makes the cup stand out more and makes the image more eye-catching, therefore works well for advertising the product.
Coffee Art
One of my initial ideas is to fill up my cups and use coffee art on the top of them, I think that this makes the drink look more appealing. Coffee art is usually found in well established high street coffee shops and is a difficult skill to master.
It would be difficult for me to do it exactly as it is done in the shops, but alternatively I could just fill my cup up with coffee, put a layer of cream on the top and buy or make some templates so that i could make shapes on the top of the cream using chocolate sprinkles or something similar.
A downside of doing this would be that I would possibly have to spend money but even so, I think that the end result would be worth it if it was successful.
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